Find an external conversation that is relevant to your brand and own it.
Great public relations involves spotting news trends early and finding ways to make those trends relevant to your brand. The majority of companies plan for only a handful of major announcements yearly, but are still expected to keep up a steady cadence of content and coverage. During times of low news volume, crafting unique stories around things like external news announcements, events, and holidays can make all the difference in your communications strategy.
Los Angeles Times – In ‘Blackhat,’ Hacking Details Ring True, Security Pro Says